There are a lot of advertising medium but none of them comes close to achieving high impressions like the Display Advertising. This is a form of advertising that lets you understand your audience and ensure that your brand awareness is up and running all the time, even when the potential customer isn’t actually looking for your product.
Display advertising compliments search advertising in a major way. With more space, display advertisements lets your target the potential audience by showcasing the product in an amazing way. While search campaigns are preferred as they bring in solid referrals, Display is often undermined as marketers don’t care about the kind of impressions their ads bring.